Richard Profit, CEO of Cool Farm Alliance, on Driving Sustainability in the Feed Sector
We are delighted to present this video interview with Richard Profit, CEO of Cool Farm Alliance, where he shares his vision for sustainable agriculture and the role of robust measurement tools in enabling change.
In the conversation, Richard discusses how the Cool Farm Tool empowers farmers worldwide by providing transparent, science-based metrics for greenhouse gas emissions, biodiversity, and water use. He elaborates on the importance of harmonizing methodologies across tools and collaborating across the supply chain to scale meaningful climate action.
“Collaboration across the value chain is essential if we want to make sustainability measurable, comparable, and actionable. Tools like GFLI-database and the Cool Farm Tool help turn data into meaningful climate action” – Richard Profit
💡 The full interview with Richard Profit is available on YouTube. This interview is an essential watch for those interested in how data, transparency, and farmer-led innovation can drive transformation in agriculture. Watch the full video down below.